Social media in Sales

Nowadays with Social Media, there’s a lot of information available. Business-wise, I mainly use Linkedin and Twitter. Twitter to follow market developments and individuals, Linkedin to build and maintain my network, study backgrounds of people I (want to / will) meet, but also to take part in discussions on relevant topics.

Social media are great and essential to build a reputation and gain trust as a go-to guy or girl in your field of expertise. Via Linkedin and Twitter you’re able to reach so many likeminded people, who will share your message, when it is relevant enough for their peers as well. Brand ambassadors, or personal ambassadors, sharing your thoughts, offers and news for free!

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path.

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