Should I wait for the brilliant idea?

Whether it’s in a current job or while dreaming of starting their own business, often, people feel that in order to start something new they need to have a groundbreaking idea.

In theory, of course, that would be fantastic. In practice, though, I have come to learn that in order to do the new thing you simply need to start. It doesn’t matter at all when an idea at first seems simple. Simple is good. People understand simple.

The shine will come when you put sand paper over the idea, when you polish it, when you have it in your hands all the time. An idea is only an abstract, intangible nothing untill you start talking about it, sharing it with others and you actually start to work it.

In general you will notice that the initial idea might have no resemblance with the end product whatsoever (whatever that may be). The question might arise whether there ever is an end product, as you will be constantly improving it.

An idea only will becomes something if you put effort in it, continuous effort. With this I mean that shaping takes time. It’s the ones that are able to put their teeth in it for the long run who will actually get things done.

In the book Good to Great Jim Collins explains that when you get the right people on board, the direction will clear itself. You could compare this with going on a trip, where you have already decided what you want to do, what you want to experience and who you want to meet. This might prove to be very challenging and disappointing, whereas when you set out on a journey without all these limitations, you might experience all kinds of things you never imagined before.

So first get the will to do something, really, the rest will follow. Don’t wait for this brilliant idea to hit you like lightning, let it evolve, like the seasons. You will be surprised of what can become from that! Think about Nike. Do you think that the guys who created a sports shoe from melting rubber in a waffle iron had a masterplan to create the company it is now, more about lifestyle and technique than about shoes? I don’t think so. Over time they showed a certain mentality, shaping their business. How did the old Greek god put it again? Oh yeah! Just do it!

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +

Add a Comment

Your email address will not be published. Required fields are marked *

Quick IQ test to separate humans from computers... *