Improve your personal effectiveness

Personal effectiveness supported by IT tools nowadays is called lifehacking. Getting the most out of the limited time we are granted is becoming increasingly important. We (I) want it all, we (I)┬ácan say no, but we (I)simply don’t want to. There’s so many great things to do, learn and experience that we (I)┬ámade a choice: let’s do it all!

If we are effective and focus on getting things done, we actually are able to squeeze a lot out of our time.

The first hour of the day

A while ago I came across this interesting article in what you do in the first hour of the day.

The first tip: don’t check your e-mail. Sometimes the most tempting thing is not the most effective. I have learned that e-mail is a real focus destroyer. I still wonder how Timothy Ferris actually gets away with just not answering e-mail and simply doing with an out of office reply…

Another practical advice is to get the job your most reluctant to do for the day done before you wade into your mailbox.

That’s already two practical tips I started applying, and yes, it works. Not only does it bring more satisfaction, it also helps getting rid of tasks and made plans more effectively.

The Eisenhower-matrix

Another helpful method is the Eisenhower-matrix. Eisenhower supposedly said once: ‘the most urgent decisions often are not the most important.’. He came up with a model divided over 2 axes. The 2 axes model is usable for a lot of models and theories, interesting what you can do with just a vertical line and a horizontal one.

In the Eisenhower-matrix the horizontal axis has the urgency, from – to + and on the vertical axis you find the importancy from – (bottom) to +.

That gives us 4 quadrants:


A-tasks: do them directly
B-tasks: decide when to do these
C-tasks: let others do them
Tasks for dustbin: do them later

Warren Buffet has to add: first finish a task before starting with the next one.

Simple things, but they do help to get more out of our time, leaving extra time for other things we are passionate about!

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +

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