Slightly provocative snail mail from British fashion shop Boden (http://www.boden.co.uk/). Surely they got lots of ‘opens’ with this campaign. I wonder how much it converted eventually.. And I wonder who the target group are for this campaigns. All customers or everybody who didn’t buy in the last months?
“Did we bore the pants off you?” Boden using some plain speaking in their mailing to launch their new collection! twitter.com/MICROS_eComm/s…
— MICROS eCommerce (@MICROS_eComm) October 25, 2012
