How to add gamification to human resources?

If you want to get the most out of gamification, you need the right people with the right set of skills (and capacities) on board. Gamification is a wonderful technique to apply to recruiting staff and training and educating members of staff and customers.

Before we educate on some fine training examples, first, let’s have a look into some recruiting examples.

Gamification in recruiting

Some of the biggest firms have been applying gamification for years already. Is this the time to start applying it to your own recruitment process too? Benefit from the following examples:


Beer brewer Heineken added some real life game tactics to it’s job interviews. Applicants had to cope with some hilarious situations while showcasing the core values of Heineken. See who succeeded and who didn’t:


Hays, a global recruitment agency, developed the Hays challenge. A game where you perform the tasks of a real-life recruiter, selecting who’s the right fit for the job. Take up the challenge on


The global hotel chain Marriott applied serious gaming tactics to a recruitment game on Facebook. In a virtual kitchen you have to deal with all the hectics of a hotel kitchen, of course, you play this game on Facebook.


Already in 2003, KPMG, a global network of professional firms providing audit, tax and advisory services.introduced an award winning game to attract high potential accounts straigh from college. The game evolves round a fictional football club from the first division and included a website, email marketing, sms marketing and phone calls. The responsible agency published this video:

Gamification in training and education

As pointed out in our earlier post, gamification opens up peoples minds. So what is a better starting point than applying a touch of serious gaming to training and education. Here’s how ‘the others’ are doing it:


As put on their leadership academy website: Learning is a journey. Travel with someone you can trust. The Deloitte leadership academy provides trainees with:

  • structure
  • learning priorities
  • badges a blog
  • certificates
  • a community
  • learning measurement

Harvard Business Review reveals that participants, who are spending increased amounts of time on the site and completing programs in increasing numbers, show almost addictive behavior. Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week.


In the coming years, education will undergo a major change. One of the first to do something with this shift was Salman Khan, who founded the Khan Academy. This academy offers a carefully structured series of educational videos offering complete curricula in math and other subjects.

For example, as part of macro economical topics, look how Khan Academy educates us on the business cycle:

To end this article, and this series on gamification, make sure to watch this superb video of Bill Gates in discussion with Khan himself where he shows the power of interactive exercises, and calls for teachers to consider flipping the traditional classroom script — give students video lectures to watch at home, and do “homework” in the classroom with the teacher available to help

Happy gaming!

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +

Add a Comment

Your email address will not be published. Required fields are marked *

Quick IQ test to separate humans from computers... *