Who is the new king of water management

Last week we discussed the macro-economic developments in the Indian Ocean. The Indian Ocean is booming. And humid.

Tomorrow the front man of one of the bigger export industries of The Netherlands resigns. Of course, we’re talking about water management here. As today, after 33 years of reign of the Kingdom of The Netherlands, Queen Beatrix abdicates and tomorrow crown prince Willem-Alexander becomes king.

The question is; who is to take over his role as the president of water management?

Water management?

Water management. Before 1997 we’d never heard of it either. An excerpt from an interview, kindly borrowed from the Technical University of Delft; “I think I have found a field I’d like to get my teeth into”, crown prince Willem Alexander told Paul Witteman in an interview. It was September 1997 and the prince had just turned thirty. “It’s water management,” he said, sitting up straight. “I beg your pardon?” Witteman replied. “Water management. Water is such a fantastic element. It is a vital necessity of life, it means health, it means environment, it means transport. It can mean a battle against the water or a fight for more water. It can mean all kinds of things and there are countless options open. And above all, it is so very typically Dutch.”

Arguably, water management is as Dutch as the VOC mentality.

The VOC mentality

The Indian Ocean and VOC go hand in hand. It was the Dutch who were the first (actually not really the first, but you know, history books in school not always tell the truth) to sail to the farthest end of this particular ocean. A golden age dawned. Because of Willem-Alexander a second era of dominance came. Water management.

Market opportunities for water management are huge throughout the whole of the Indian Ocean area.

Deepening ports in Indonesia,  salvaging ship wrecks in Mauretania or reclaiming land in the Middle East; you can leave it to the Dutch.

Development opportunities are still massive. E.g. Bangladesh. Because of the monsoon and the country lies below sea level for a great part (like The Netherlands) suffers from yearly floodings. Bangladesh’s economic rise would be boosted by managing the waters, just like The Netherlands did with the deltawerken.

Long live the king

Who will guide the way to exploit all of these opportunities?
Who will educate the world about the importance of water and water control?
Who will be the new king of water management now that current king changes his crown?

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +

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