Effects of a different profile picture

In order to bring the current vacancies of our company under the attention, recently I decided to take a bold step and change my profile picture on Linkedin to an advertisement to join our fabulous 😉 team.

Not only didn’t I have a clue if it would have any effect, with my previous experience on Linkedin in mind, where a black & white picture in a banner campaign was automatically rejected,  I wasn’t even sure if this profound bend of intended usage would be accepted.

But it was.

Profile picture on LinkedinTo be honest, I wasn’t completely clueless about the possible effect. Some while ago I already added a subtle red lining to my picture. Although tiny like a ripple, this had an effect already on the profile views.

Some bigger while ago, I advised a friend of mine who was selling his motorbike online to change the first picture to black&white and change the subject to ‘Motorbike in best color ever’. This had effect, views grew like cabbage and  the bike was sold. And the friend is still a friend. So all’s good.

So back to the present. Changing the picture has had a dramatic effect on the views of my Linkedin profile. Just take a look at the graph below.

Views on Walter van der Scheers profile

Now I wonder. Was it my picture after or before that was the odd one?

About the author

Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +

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