My R&D colleagues would say: ‘Bad input gives bad output’.
A sales guy would say:
About the author
Over the past few years Walter van der Scheer has been evangelizing marketing automation to advertising agencies, e-commerce companies and co-workers alike and has been building a team of determined sales professionals. He has made progress, but the road ahead is still very long. Walter shares his personal experiences and challenges along the road of changing the way that marketing is done, while trying to stick to the strategically chosen path. +
![#Persieing and 7 other marketing learning from World Cup 2014 [infographic]](http://www.waltervanderscheer.com/wp-content/uploads/2014/07/Infographic_WorldCup14.png)
