A few weeks ago at the B2B Marketing Forum I teamed up with Qamel’s Bert Jan van Rein for a Marketing Automation Masterclass. In one and a half hours we discussed the current market developments, challenges and four tactics to get started with marketing automation from scratch.
The response afterwards was very positive:
Now I have the right ammunition to convince the rest of the organization to get started with marketing automation.
one attendee shared with me after the session.
Another B2B marketer added:
I didn’t know where to start. Now I have 4 tactics and have learned that instead of planning infinitely, more importantly, it is a matter of simply starting somewhere.
About the author
At the 2014 B2B Marketing Forum Walter van der Scheer chaired a masterclass about Marketing Automation in business to business situations.+
