B2B Marketing Forum – Pics

A few weeks ago at the B2B Marketing Forum I teamed up with Qamel’s Bert Jan van Rein for a Marketing Automation Masterclass. In one and a half hours we discussed the current market developments, challenges and four tactics to get started with marketing automation from scratch.

The response afterwards was very positive:

Now I have the right ammunition to convince the rest of the organization to get started with marketing automation.

one attendee shared with me after the session.

Another B2B marketer added:

I didn’t know where to start. Now I have 4 tactics and have learned that instead of planning infinitely, more importantly, it is a matter of simply starting somewhere.

B2B Marketing forum 2014
B2B Marketing forum 2014

B2B Marketing forum
B2B Marketing forum

About the author

At the 2014 B2B Marketing Forum Walter van der Scheer chaired a masterclass about Marketing Automation in business to business situations.+

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