It’s a game changer

Great video from down-under about “game changing technology” and what you need to do as an agency to be cutting edge these days. Irony dripping through every frame, love the humor and epicness of the edit. Oh yeah, it is the campaign for the Creative Fuel event in Sydney, July 28th.

Client quote is brilliant:

I love it. Uhm… I don’t understand it, but I love it

As is Steve Beck, Executive Creative Director for Ogilvy Australia when he adds:

Who needs a fucking idea these days when you got an awesome piece of tech.

About the author

Walter is the commercial manager for Copernica, an innovative marketing software developer used by hundreds of marketing agencies. A gamechanger! 😉 +

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