The Drum magazine published a well-balanced video on the power of shocking the audience to get your message across. Is this something for the bland brands only or would this work for top brands as well? The film asks whether shock tactics still have a place in modern advertising. Watch the Shockumentary and decide for yourself:
How could you apply shockvertising to advertise your brand?
About the author
By Walter van der Scheer. +
![#Persieing and 7 other marketing learning from World Cup 2014 [infographic]](http://www.waltervanderscheer.com/wp-content/uploads/2014/07/Infographic_WorldCup14.png)
