Is your marketing designed for change?

The marketing software scene is in a state of flux. And you and me are part of this exciting period where opportunities are exponentially expanding.

Is your marketing designed for change? In one of his latest posts, Scott Brinker discusses social relationship platforms, the evolution of tag management to data supply chain, account-based marketing (back from the 90’s!), machinelearning-as-a-service and multi-sided interactive content. Interesting post with as a main take away: whatever you design, design for change.

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About Walter van der Scheer

A true marketing technologist, Walter feeds on any marketing technology development. He is still learning the list of marketing technology tools by heart. Follow Walter on Twitter (@wvanderscheer) and Google+.

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