The top 5 emerging trends in digital marketing

Early May Gartner researchers published insights in the top 5 underlying digital marketing trends.They also shared that trends like social marketing, advocacy/loyalty marketing, lead management and email marketing are very topical for today’s marketer and should be part of any marketing program.

Marketing is dead. Long live marketing

Top-level, Gartner shared insights in the direction that the digital marketing industry is heading. When writing your marketing plan, you should take into account the following general developments in the market:

1: The purchase funnel is blown to bits

2: CRM is dead. It’s the customer who manages the relationship.

3: Big data is on the rise. Collect data intelligently to move customers along their buying journey.

4: Big content is getting big. Content is the key to awareness.

5: The experience economy. Every interaction should be regarded as an experience.

They shared that trends like social marketing, advocacy/loyalty marketing, lead management and email marketing are very topical for today’s marketer.

5 underlying trends of digital marketing Gartner
Image courtesy of Gartner: 5 underlying trends of digital marketing Gartner

Marketing trends to get ready for

Analyzing the move of trends through the hype cycle, marketers should get ready for the following six digital marketing developments, as they are the most likely to get to a productivity level within the next 5 years:

  1. Real-time marketing
  2. Quantified self
  3. Digital marketing hubs
  4. Multichannel attribution
  5. Content marketing
  6. Responsive design
More can be read on Gartner’s website.
How are you getting ready for these developments?

About Walter van der Scheer

Passionate about digital marketing, Walter strongly believes that every company should treat customers as individuals. Follow Walter on Twitter (@wvanderscheer), Linkedin and Google+.

Add a Comment

Your email address will not be published. Required fields are marked *

Quick IQ test to separate humans from computers... *